Coffee is one of the most widely consumed beverages in the world, yet not all beans are created equal. The two most prominent coffee species—Arabica and Robusta—differ not only in taste but also in cultivation requirements, climate tolerance, and global preference. At REINVESTMENT, our focus is clear: championing the rich, high-quality Arabica coffee from Papua New Guinea’s Eastern Highlands—a region uniquely suited to meet the growing demand for premium, specialty coffee in Europe.
The Global Split: Arabica Leads in Quality and Demand
Arabica beans account for 70% of global coffee consumption, making them the preferred choice for quality-focused markets such as the EU. Known for their milder, smoother taste and floral, fruity notes, Arabica coffees are naturally sweeter with a sugar content of 6–9%, and contain less caffeine—between 0.8% and 1.5%—compared to their Robusta counterparts.
REINVESTMENT LLC holds the exclusive right to sell Papua New Guinea (PNG) coffee, produced by SEL GROUP of companies, in the European market.
In contrast, Robusta beans, which make up the remaining 30%, are characterized by a stronger, more bitter taste, lower sugar levels (3–7%), and higher caffeine content (1.7–3.5%). While this makes Robusta ideal for instant coffee or blends requiring a caffeine kick, it does not meet the expectations of specialty coffee drinkers seeking refined taste profiles.
Papua New Guinea: A Natural Home for Arabica
Papua New Guinea's Eastern Highlands, where we source our green coffee, offer the ideal environment for cultivating Arabica. With elevations ranging from 1,000 to 2,000 meters above sea level, this region benefits from a hot and humid equatorial climate—conditions that are optimal for developing the complex flavors Arabica is renowned for.
The volcanic soil, ample rainfall, and cooler night temperatures contribute to the bean’s slow maturation process, enhancing its sweetness, acidity, and aroma. However, Arabica cultivation requires careful attention, as the plant is more susceptible to pests and diseases—a challenge we tackle through sustainable farming practices and ongoing support to our local grower communities.
The European Advantage: A Taste that Matches the Market
European coffee consumers are increasingly seeking traceable, sustainable, and flavorful coffees. Arabica from Papua New Guinea delivers on all three. Unlike mass-produced Robusta, PNG Arabica offers a boutique experience—clean cup profiles, bright acidity, and notes of tropical fruit and floral undertones—that resonates with discerning roasters and specialty coffee shops across Europe.
Our green coffee is meticulously processed, traceable to the grower, and meets strict EU import standards, making it a reliable choice for businesses looking to differentiate their offerings.
In Summary
As shown in the infographic above, the distinction between Arabica and Robusta is clear—and so is the reason we invest in Papua New Guinea’s highland coffee. With 70% of the world choosing Arabica, and Europe leading the charge in specialty consumption, the high-altitude plantations of PNG are well-positioned to supply the continent with premium-quality beans that speak to taste, tradition, and terroir.
If you're a European buyer or roaster interested in sourcing top-grade green coffee, connect with us at pngcoffee.eu to explore opportunities in sustainable, high-quality Papua New Guinea Arabica.